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X Evades Brazil Ban: Musk’s Platform Returns with Tweaked Server Access

By

Ivan Hernandez-Vila

September 19, 2024

1:22 pm

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X Brazil has become a focal point for internet freedom discussions recently. Elon Musk, ever the disruptor, saw his social media platform, previously known as Twitter, face a nationwide ban in Brazil at the end of August. Imagine the conversations taking place behind closed doors between policymakers and tech executives – the true test of free speech is unfolding right there, in those quiet, shaded corridors of power.


Musk’s acquisition of Twitter and its rebranding to X, coincided with a wave of controversies. Justice Alexandre de Moraes of Brazil’s Supreme Court , ordered a nationwide block of the platform. Following criticism that it had failed to respond adequately to judicial orders to axe problematic accounts, the platform moved to allay fears about censorship and the fragile balance between free speech and regulatory oversight.



Navigating the Ban

Justice Moraes’ decision prompted a swift and significant reaction. Major companies like Apple and Google received a five-day deadline to remove the X app from their app stores. As the judiciary flexed its muscle, both iOS and Android devices were forced to shut out access, sending a strong message about their determination. For many Brazilian users, access to the social network ended overnight.


A unique legal situation unfolded when Justice Moraes added an unusual clause. The Supreme Court decision established hefty fines – BRL 50,000 (around USD 9,100) per day – for any individual or company attempting to circumvent the block using “technological subterfuges”, which primarily meant employing virtual private networks (VPNs).


For some time, X Brazil appeared truly inaccessible. A real ripple effect was felt by the people who counted on it, altering the way they lived and worked. With a whopping 21 million active users in Brazil, Statista reveals just how deeply this ban resonated with the Brazilian population.



Elon Musk & Justice Alexandre de Moraes’ Ongoing Dispute

The Brazilian legal system took a strong stance regarding its demands, particularly under Justice de Moraes’ leadership. Musk’s refusal to budge sparked a very public and heated dispute. Tensions were already high before the nationwide block of X Brazil. President Jair Bolsonaro had previously clashed with the Brazilian Supreme Court.


With Musk wading into the fray, his sharp words only fueled the already-raging debate. At the forefront of justice is the remarkable Judge Moraes. Frequently, he uses his platform to decry his own activities, passionate about the perception that they’re trampling our fundamental right to speak freely. X even decided to close down its Brazilian office citing safety concerns.


The stakes were raised when Musk’s legal team claimed they were faced with a chilling choice: surrender to certain demands or watch their representative be taken away in handcuffs. Musk squarely denied that such an ultimatum was lawful under Brazilian legislation.



The Impact on Users and the Digital Landscape

X Brazil’s tumultuous history has ignited a fierce discussion among netizens, scratching the surface of online liberties and government overstepping. People in Brazil felt the ripple effect of the X ban as some looked to alternative platforms, notably Bluesky.


In a testament to how these situations can dramatically shift user behaviour, Bluesky gained traction reporting a significant surge in signups from Brazilian users. A simple legal case this is not – the X Brazil government dynamic plays out on a much broader stage, highlighting profound implications. The decisions people make every day, from what they buy to how they spend their free time online, are significantly swayed by this powerful influence. Musk and his team attempted to regain a foothold in the Brazilian digital sphere.



Cloudflare’s Controversial Entry

X’s apparent reemergence into the Brazilian internet landscape using Cloudflare as a “digital shield” has raised a multitude of questions regarding potential solutions. The content delivery network acts as a proxy, directing traffic between users and X Brazil’s servers in such a way that makes identifying the original IP addresses challenging, allowing X to potentially bypass the ban’s technological barriers.


Justice de Moraes also moved to directly address Musk’s economic holdings in Brazil. In September, nearly US $3 million was seized from bank accounts connected to both X and Musk’s satellite-based internet company, Starlink. The motivation behind this call was simple: X had amply demonstrated its disregard for court directives, and it was time to settle the score. President Lula da Silva, has also weighed in on the matter.


Analysts, though, pointed out a critical detail: that X and Starlink, while both owned by Elon Musk , exist as independent entities legally and financially. Despite this, the court perceived a direct link arguing that both are part of a shared economic structure under Musk’s ownership. Justice de Moraes made a bold move, hitting Musk and X Brazil with penalties that sent a clear message. Musk responded on his own platform thanking those speaking up for free speech, an obvious acknowledgement of the situation, further solidifying the high stakes surrounding the Brazilian ban on X.



Conclusion

This narrative zooms in on the fault lines of our contemporary world, where raw human emotions meet raw global power. The story of X Brazil remains unresolved, caught within legal battles and appeals. This feeds into an active dialogue that’s always in progress. Should governments have the authority to boss international digital platforms around?


What does it mean to be a global tech entrepreneur in a world where Freedom of Speech means different things to different countries? Elon Musk, for one, must continually grapple with this central question as he seeks to build a cohesive brand identity across borders. According to X Brazil, the internet is a global stage where differing laws and moral codes collide, sparks flying.  


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Ivan Hernandez-Vila

Ivan Hernandez-Vila is a seasoned professional with extensive experience spanning SEO, digital marketing, and corporate finance. Hailing from Catalonia, Ivan has amassed 16 years in SEO, 21 years in digital marketing, and 8 years in corporate finance, culminating in a uniquely rich blend of expertise. As the current Head of Global SEO for DeVere Group LTD, he leverages his deep understanding of these fields to drive business growth and enhance online visibility. Ivan’s broad-ranging skills and leadership acumen have cemented his reputation as a leading figure in the digital marketing landscape.

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