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Can AI generate more novel ideas than human researchers?

By

Ivan Hernandez-Vila

September 11, 2024

8:31 am

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Generating novel research ideas is hard, even for experienced researchers. It requires creativity, deep domain expertise and a keen eye for uncovering new problems. But what if we could enlist the help of large language models (LLMs)? These powerful AI systems are already making waves in scientific fields, aiding researchers in solving problems, writing code and analysing data. Many are exploring their potential for the more challenging, open-ended task of LLM research idea generation itself.


However, the potential of LLMs for this purpose is a complex area. What do these early experiments suggest about the strengths and limitations of AI in this vital creative space? And can we build AI systems that truly go beyond human capabilities in uncovering promising research directions? I have some experience here that may give a unique insight.



The Surprising Novelty of AI-Generated Research Ideas

Recently, a fascinating study at Stanford University tackled this question head-on. Researchers designed a clever experiment comparing LLM-generated research ideas with those crafted by experienced NLP researchers.


Over 100 human experts were recruited to generate research proposals and evaluate a pool of ideas. During this process, they were blinded as to whether the ideas came from a human or an AI system. The result? The AI-generated ideas were consistently rated as significantly more novel than those produced by human researchers. Although, this came with a tradeoff: those same AI ideas tended to be rated lower in feasibility.



Exploring The Potential Benefits of AI

Why were the LLM-generated ideas seen as more novel? This might reflect a few key advantages of AI:


  • Vast knowledge: LLMs are trained on colossal datasets, absorbing a vast range of information. This grants them a much broader ‘view’ of the research landscape compared to any single human.
  • Brute-force idea generation: Humans can spend hours crafting just a few carefully considered research proposals. LLMs can churn out thousands within seconds. Even if many are nonsensical or mundane, the sheer volume increases the likelihood of stumbling upon genuinely novel gems.


Obstacles on the Road to AI Research Agents: How Realistic Are the Results?

However, enthusiasm for these early positive results should be tempered by two significant challenges.


Challenge 1: AI Evaluation Remains Brittle

The Stanford study’s results heavily depend on humans to filter out the nonsensical AI ideas and rank the remainder by perceived quality. The ability of LLMs to self-evaluate – critical for any truly automated research agent – remains quite poor.


Think of it this way: If you give a powerful language model 1,000 randomly generated essays to ‘grade’, they’re likely to correlate very poorly with real human graders. It takes complex nuanced understanding to really gauge the merit of open-ended ideas – something AI hasn’t fully mastered yet.


So, while LLM research idea generation itself looks promising, reliable automatic evaluation remains a serious roadblock. This leaves many to question how valid the study really is. A realistic view would involve evaluating papers that have actually been published. Doing that involves considerations such as time-lag and contamination as a result. This suggests further research is needed, using a far broader test pool.



Challenge 2: Creativity Without Grounding Leads to “Unfeasible” Ideas

LLMs are still constrained by their training data. Their notion of novelty can be detached from real-world feasibility and impact. As a result, while the AI in that study churned out ideas humans found genuinely unexpected, they often struggled with practical aspects.


They might, for instance, suggest experiments impossible with current resources, misunderstand the nuances of real-world datasets or fail to grasp which research problems would really make a difference in their field.


This mirrors a wider debate around AI and genuine ‘creativity’. Can an algorithm, no matter how sophisticated, really understand the difference between an idea that’s just surprising vs. one that’s surprising AND impactful? We aren’t at that level of understanding just yet, and human expertise and judgement will remain a crucial factor in the near future.



Where Do We Go From Here? Steering AI Research Agents in Promising Directions

Here are some promising avenues I’m keeping a close eye on that tackle both of these issues head-on:


  1. Human-AI collaboration: Instead of replacing humans, research is being done on harnessing the strengths of BOTH to create truly powerful idea-generating tools. Human ideas can be enhanced when paired with AI.
  2. Improved grounding: By making sure LLMs understand, at a deeper level, real-world datasets, limitations of current methods, and ‘ground truth’ judgements of good vs. bad papers, we can increase their likelihood of proposing both novel AND feasible research directions. Expert NLP researchers can provide guidance in this area.

To illustrate this, imagine an AI system that doesn’t just spit out raw ideas but rather acts more as a collaborator, probing your assumptions, highlighting neglected areas in the research literature and even simulating potential experiments – all based on up-to-date knowledge and grounded in a solid understanding of the field’s state-of-the-art.


Imagine it more like the process you go through when you have a good financial advisor. You, as the investor, have a financial advisor guide you and give you financial advice. But ultimately it’s your decision, based on what the financial advisor shared, which makes the ultimate difference for your outcome. In LLM research idea generation, it works similarly. The researcher has specific criteria in mind, and they also look for a unique approach. You might be looking at topics like prompt engineering and its implications or researching new developments like System 2 Attention in this research.


As AI continues to mature, researchers are developing ways for them to access external databases and simulate potential research outcomes, further increasing both their creativity and their grasp on what’s realistically achievable. LLM research idea generation still has many miles to go before AI replaces us altogether.



Conclusion

Although these initial forays into LLM research idea generation offer a glimpse of an exciting, even radical, shift in scientific work, it’s vital we navigate both the promise and the potential pitfalls. By combining the unique creativity and scale of LLMs with careful grounding and collaboration with human experts, we have the opportunity to not just automate research, but also enhance it – opening doors to entirely new discoveries and ultimately driving real-world impact.

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Ivan Hernandez-Vila

Ivan Hernandez-Vila is a seasoned professional with extensive experience spanning SEO, digital marketing, and corporate finance. Hailing from Catalonia, Ivan has amassed 16 years in SEO, 21 years in digital marketing, and 8 years in corporate finance, culminating in a uniquely rich blend of expertise. As the current Head of Global SEO for DeVere Group LTD, he leverages his deep understanding of these fields to drive business growth and enhance online visibility. Ivan’s broad-ranging skills and leadership acumen have cemented his reputation as a leading figure in the digital marketing landscape.

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